We believe that we are currently in a very advantageous position in the American food business industry.
These days, Japanese food has become a more popular genre than Chinese food, and ramen in particular has become ingrained in the American diet.

This is just like Shabu-shabu once became widely known in the United States. Fifteen years ago in America, people asked, “why do I have to cook Shabu-shabu myself?” Now, however, gathering around the pot has become a popular pastime. I think this is one example of how Japanese culinary culture has taken root in the United States over the past 15 years. Like Shabu-shabu, ramen has been able to reach a position where it is attracting attention. Our business certainly still has room to develop even more than it does now.

The potential of the business can be seen in the way each staff member works. We want to create an environment where people who are serious about what they do can obtain a salary and position that ensure they do not have to worry about their future. We also feel we have come to a point where we can achieve this.

Meanwhile, we believe it is important not to be complacent about the advantageous position we currently feel and the success we have achieved. We may have simply been lucky enough to be founded a little earlier in the US than other Japanese food companies. We are not satisfied with the status quo, and are always planting seeds for the future.

We want to grow our existing ramen business, of course, but not simply as Japanese ramen or udon. We want to develop it in a uniquely American way. One example is how Japanese sushi has evolved into the California roll. There are many examples in Japan as well, such as Western food and Chinese noodles (called Shina soba in Japan), which have developed in their own unique way. In this way, we want to create food that people will eat for decades and that will evolve as they become more familiar within American food culture. Let’s work to make a restaurant where children in generations to come will be able to eat.